Category

Programmatic

How to create a layered measurement plan combining media mix modeling, attribution, and incrementality for programmatic.

A practical, durable guide detailing how to align media mix modeling, attribution, and incrementality within programmatic campaigns to generate resilient, actionable insights across channels, data sources, and decisioning points.

Ian Roberts

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July 23, 2025

Influencer marketing

How to create a governance framework that ensures ethical, compliant, and transparent influencer collaborations across your organization.

A practical, enduring guide to building a governance framework that aligns influencer activities with ethics, regulatory compliance, and transparent practices across departments and external partners, fostering trust, accountability, and long-term success.

Matthew Clark

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July 31, 2025

Media planning

How to structure media experiments to isolate creative, audience, and placement effects in multi-variable environments.

Designing rigorous media experiments demands disciplined control of variables, precise measurement, and iterative learning. This guide explains practical steps to separately test creative concepts, audience targets, and placement strategies within complex campaigns, ensuring clearer attribution and better optimization decisions over time.

Jessica Lewis

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July 30, 2025

Influencer marketing

Strategies for maintaining consistent campaign quality when working with a broad roster of diverse influencer partners.

Effective approaches ensure uniform brand voice, measurable outcomes, and scalable collaboration across a wide and varied influencer network without sacrificing authenticity or audience trust.

Scott Morgan

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August 10, 2025

Community management

How to Build Community Cohorts That Deliver Structured Learning, Peer Support, and Measurable Outcomes Through Collaborative Projects and Mentorship.

A practical, evergreen guide outlines building cohorts that foster structured learning pathways, sustained peer support, and clear outcomes via collaborative projects and mentorship, ensuring scalable growth and lasting impact for participants and organizations alike.

Paul White

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July 26, 2025

Advertising regulation

Best practices for conducting routine spot checks of live ads to detect inadvertent advertising regulation breaches.

Routine spot checks of live ads are essential for safeguarding compliance, maintaining trust, and preventing costly regulatory breaches; this evergreen guide outlines practical, scalable steps, roles, and checks that teams can implement today.

Nathan Turner

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July 30, 2025

SMM

Approaches for developing a sustainable influencer pipeline that refreshes partnerships without audience fatigue.

A practical, evergreen guide to building a steady influencer network that stays fresh, respectful, and effective, while protecting audience trust, aligning with brand values, and avoiding repetitive fatigue.

Thomas Scott

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July 31, 2025

Community management

How to Build Community Feedback Frameworks That Capture Suggestions, Prioritize Actionable Items, and Communicate Decisions Back to Members Consistently.

Effective community feedback frameworks transform member suggestions into measurable outcomes. This evergreen guide explains capturing ideas, prioritizing action, and closing the loop with transparent communication that strengthens trust and participation.

Eric Ward

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July 30, 2025

Content marketing

How to write persuasive feature comparison tables that help buyers evaluate options and make confident choices.

A practical guide to crafting feature comparison tables that illuminate key differences, reduce buyer ambiguity, and empower confident, well-informed purchasing decisions across diverse product categories.

Emily Black

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July 21, 2025

Advertising regulation

Best practices for creating a compliance escalation matrix for advertising regulation issues across marketing operations.

A practical, evergreen guide detailing how to design a clear escalation matrix for regulatory issues, aligning cross-functional teams, timelines, and accountability to protect brands and maintain compliant marketing operations.

David Miller

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July 26, 2025

Monetization & pricing

Strategies for balancing free media exposure with paid placements to ensure monetization without compromising audience experience.

This evergreen guide explores how publishers and advertisers can harmonize free media exposure with paid placements, creating sustainable revenue streams while preserving audience trust, engagement, and satisfaction across channels and formats.

Andrew Scott

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August 10, 2025

Strategic marketing

How to develop a strategic framework for integrating affiliate marketing into broader acquisition strategies without compromising brand integrity.

A practical, evergreen guide to designing a cohesive affiliate strategy that aligns with broader customer acquisition goals, preserves brand voice, fosters trusted partnerships, and sustains long-term growth.

Joseph Lewis

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July 23, 2025

Copywriting

How to write persuasive social proof snippets that integrate seamlessly across pages and lend credibility without oversharing.

Crafting credible social proof snippets requires precision, balance, and strategic placement; this guide reveals how to write concise, believable statements that reinforce trust while preserving the reader’s experience across pages.

Paul Johnson

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July 21, 2025

CRM & retention

How to Create A/B Test Frameworks That Focus On Retention Metrics And Deliver Reliable Actionable Results.

A practical guide to designing A/B testing programs that prioritize retention signals, track meaningful metrics, and translate findings into durable growth actions for products, apps, and campaigns across diverse audiences.

Frank Miller

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July 17, 2025

OOH & offline channels

Designing outdoor creatives that use iconic brand motifs to increase instant recognition in busy urban settings.

Outdoor adverts leveraging familiar symbols and motifs can cut through clutter, instantly signaling brand meaning to pedestrians, drivers, and riders while maintaining coherence with surrounding urban storytelling and visual noise.

Kenneth Turner

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July 16, 2025

Advertising regulation

Best practices for drafting transparent sponsored content policies for publishers and brand partners.

Transparent sponsored content policies protect audiences, clarify roles, and strengthen trust between publishers, brands, and readers through clear disclosure, compliance checks, and ongoing governance.

John Davis

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August 08, 2025

Advertising regulation

How to design a process for quickly correcting influencer posts that omitted required advertising regulation disclosures.

A pragmatic, evolving framework helps brands respond rapidly when influencers neglect mandatory disclosures, ensuring transparency, rebuilding trust, and maintaining regulatory compliance without derailing long-term partnerships or campaign momentum.

Eric Long

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July 15, 2025

Strategic marketing

How to build a cross-functional marketing roadmap that prioritizes initiatives and allocates resources effectively.

Crafting a cross-functional marketing roadmap requires clear alignment, disciplined prioritization, and precise resource allocation to maximize impact across teams and campaigns.

David Miller

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July 23, 2025

Branding

Methods for leveraging strategic sponsorships to align brand with audiences and enhance perceived credibility effectively.

Strategic sponsorships offer a powerful bridge between brands and audiences, enabling authentic alignment, enhanced credibility, and measurable impact through thoughtful, audience-centric partnerships that resonate across channels and contexts.

Timothy Phillips

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July 23, 2025

Influencer marketing

How to implement influencer outreach segmentation that targets creators by niche, audience behavior, and past collaboration success.

Effective influencer outreach hinges on precise segmentation: align creators by niche, study audience behaviors, and learn from historical collaboration outcomes to shape a scalable, results-driven outreach strategy for sustainable brand impact.

Scott Morgan

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July 29, 2025

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