Category

Go-to-market

Methods for designing a frictionless purchasing experience that reduces drop-off and accelerates checkout conversion rates.

A practical, evergreen guide to shaping a purchasing journey that minimizes abandonment, streamlines steps, and converts interest into revenue through intentional design, data-driven tweaks, and consumer psychology.

Kevin Green

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July 31, 2025

Mobile apps

Approaches to implement experiment prioritization frameworks that maximize learning for mobile app teams.

A practical guide to structuring experiments, ranking priorities, and extracting maximum insight for mobile apps, enabling teams to learn faster, iterate smarter, and deliver value with validated bets across product experiences.

David Miller

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July 21, 2025

Product analytics

How to use product analytics to quantify the impact of onboarding videos and tutorials on time to first value metrics.

An evergreen guide detailing practical methods to measure how onboarding videos and tutorials shorten the time users take to reach first value, with actionable analytics frameworks, experiments, and interpretation strategies.

Martin Alexander

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July 15, 2025

Incubators & accelerators

How to use accelerator community goodwill to recruit advisors and advocates that amplify your early market traction.

Founders can leverage the goodwill generated by accelerator programs to recruit seasoned advisors and advocates who amplify early traction, unlock introductions, and shape strategic narratives that resonate with customers, investors, and talent alike.

Rachel Collins

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August 12, 2025

Growth & scaling

How to structure a scalable customer segmentation model that informs personalized offers and prioritizes high value users.

A practical, forward looking guide to designing a scalable segmentation framework that enhances personalization, grows revenue, and elevates customer lifetime value by prioritizing high value users and iterative learning.

Kenneth Turner

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August 08, 2025

Operations & processes

How to implement an effective procurement dispute escalation process to resolve conflicts quickly and preserve supplier partnerships.

An efficient procurement dispute escalation framework protects essential supplier relationships, accelerates resolution, and sustains operational continuity by aligning clear steps, accountable roles, and timely communication across all stakeholders.

Daniel Sullivan

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July 22, 2025

DeepTech

How to craft a strategic narrative that positions your deeptech startup as a platform for ecosystem innovation and growth.

A practical, future‑driven guide to shaping a compelling strategic narrative that positions your deeptech startup as the catalyst fueling ecosystem innovation, collaboration, and sustainable growth across industries and communities.

Thomas Scott

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July 31, 2025

Product analytics

How to use product analytics to assess the impact of removing rarely used features on overall product clarity and adoption.

A practical guide for product teams to quantify how pruning seldom-used features affects user comprehension, engagement, onboarding efficiency, and the path to broader adoption across diverse user segments.

Mark King

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August 09, 2025

Idea generation

How to generate product concepts by auditing recurring compliance questions and delivering automated, context-aware guidance to reduce risk.

A practical guide to turning recurring compliance questions into product concepts, using automated, context-aware guidance to reduce risk while unlocking scalable innovation for startups and growing teams everywhere.

Edward Baker

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July 15, 2025

Marketplaces

Approaches to building marketplace seller enablement programs that combine digital content, live workshops, and one-on-one mentoring support.

A practical guide detailing a blended enablement approach for marketplace sellers, blending digital resources, interactive workshops, and tailored mentorship to accelerate onboarding, growth, and sustained performance across diverse product categories and regions.

Joseph Lewis

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July 23, 2025

Business model & unit economics

How to create a tiered onboarding process that allocates more resources to high-potential accounts and preserves margins.

A practical framework for designing staged onboarding that prioritizes high-potential customers, calibrates support intensity, integrates automation, and maintains healthy margins through disciplined resource allocation and scalable workflows.

Nathan Reed

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August 04, 2025

Go-to-market

Approaches for building a partner incentive experiment matrix to test rewards, thresholds, and engagement mechanisms for optimization.

Designing a practical, iterative partner incentive experiment matrix requires clarity on objectives, metrics, and governance, plus disciplined sequencing of rewards, thresholds, and engagement levers to drive measurable partner performance and sustainable collaboration.

Matthew Young

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August 08, 2025

Exits & M&A

How to determine reasonable representations and warranties to balance risk and promote deal closure.

This evergreen guide explains how buyers and sellers can calibrate representations and warranties in exits and mergers, balancing risk, clarity, insurance options, and negotiation leverage to foster smoother closings.

Daniel Cooper

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July 18, 2025

Hardware startups

Best approaches to develop training programs for installers and resellers to ensure consistent deployment experiences for hardware customers.

Successful training programs for installers and resellers require clear objectives, practical simulations, ongoing coaching, and measurable outcomes that drive consistent deployment experiences for every hardware customer.

Andrew Scott

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August 04, 2025

B2B markets

Methods for Building a Structured Customer Expansion Playbook That Identifies Signals, Crafts Offers, and Drives Upsell Execution.

A practical, repeatable framework guides teams to map customer journeys, detect behavioral signals, design compelling offers, and orchestrate timely upsell motions across product lines and segments.

Justin Peterson

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July 21, 2025

Mobile apps

How to incorporate performance budgets into sprint planning to keep mobile app responsiveness a priority.

Teams can embed performance budgets into sprint planning to protect responsiveness, guiding the design, development, and testing phases toward measurable, user-centric performance outcomes that endure as the app evolves.

Ian Roberts

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July 29, 2025

Business model & unit economics

Tactics for improving unit economics by increasing customer lifetime value through upsells and cross-sells.

Elevate your business model with practical, repeatable approaches to boosting lifetime value through well-timed upsells and thoughtful cross-sells that align with customer needs, not just revenue.

Adam Carter

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July 14, 2025

Product-market fit

How to build a resilient product strategy that adapts to new evidence while protecting core value propositions.

A practical guide to designing a durable product strategy that absorbs new data, pivots thoughtfully, and preserves the essential value you promise customers, ensuring sustainable growth and enduring trust.

William Thompson

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August 09, 2025

Go-to-market

Guidelines for leveraging customer success metrics to inform product roadmap and prioritize high-impact features.

Customer success metrics offer a lens into user value; by structuring disciplined analysis, teams translate insights into roadmap decisions that elevate retention, satisfaction, and long-term growth, while minimizing wasted development effort.

James Anderson

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August 02, 2025

Growth & scaling

How to build a scalable internal mentorship framework that pairs experienced leaders with emerging talent to accelerate development.

A practical, evergreen guide to designing a scalable internal mentorship system that connects seasoned executives with rising stars, aligning growth goals, culture, and measurable outcomes to drive sustained talent development and organizational advantage.

Jerry Jenkins

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July 19, 2025

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